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Digital Signage & Technology

Digital signage in Kenya is an industry that has a lot of potential in consumer awareness and brand awareness especially in supermarkets and point of sale outlets. The current phase of digital signage looks and feels expensive in Kenya with multiple screens that are over 40 inches or more costing at most 80k to import. But with a massive consumer base that can be reached in outlets all over Kenya, what will be the future of DS? Its future will be content. Content will become the King of the DS world and will be required to become dynamic and artistic to have a long lifespan on the screen. With screens coming in with higher resolutions at cheaper prices, higher quality content will be needed and will be produced by production houses in the near future. From video, 2D and 3D animation, even actors will play a role despite the silent nature of DS.

Technology that supports multi-screen displays has become widely available in the public sector. The image on top is of the Powercolor Eyefinity 5970 graphics card with 12 mini-HDMI ports that can connect to 12 screens using a computer and HDMI cables as seen below 24 monitors using 2 cards.
With advances in technology that is becoming cheap and available to the general public, opportunities are opening up in the market today.

The Joke Lab 13

The Old Man

A public relations consultant died and arrived at the pearly gates. To his dismay, there were thousands of people ahead of him in a queue to see St Peter. 

But, to his surprise, St Peter left his desk at the gate and came down the long line to where the consultant was standing.

St Peter greeted him warmly. Then St Peter and one of his assistants took the consultant by the hand and gingerly guided him up to the front of the queue into a comfortable chair by his desk.
The public relations consultant said, "I don't mind all this attention, but what makes me so special?"

St Peter replied, "Well, we have added up all the hours for which you billed your clients, and by our calculations you must be about 193 years old!"

The Joke Lab 11

The Marketer's Mercedes

 

The Marketing Manager had bought a new Mercedes and was out on the interstate for a nice evening drive. The top was down, the breeze was blowing through what was left of his hair and he decided to open her up. As the needle jumped up to 80 mph, he suddenly saw flashing red and blue lights behind him. 

 

"There's no way they can catch a Mercedes," he thought to himself and opened her up further. The needle hit 90, 100.... Then the reality of the situation hit him. 

 

"What am I doing?" he thought and pulled over. The cop came up to him, took his license without a word and examined it and the car. 

 

The officer spoke to the marketer and said "It's been a long day, this is the end of my shift and it's Friday the 13th. I don't feel like more paperwork, so if you can give me an excuse for your driving that I haven't heard before, you can go."

The Marketing Manager, used to finding the right words for any situation, thinks for a moment, then says, 

 

"Last week my wife ran off with a cop. I was afraid you were trying to give her back!"

"Have a nice weekend," said the officer.

The Joke Lab 10

True PR

A mathematician, an accountant and a public relations officer all applied for the same job with a large company.

The interviewer called in the mathematician first and asked, “What does two plus two equal?”

The mathematician replied, “Four.”

The interviewer asked, “Four, exactly?”

The mathematician looked at the interviewer incredulously and said, “Yes, of course: four, exactly.”

Then the interviewer called in the accountant and asked the same question, “What does two plus two equal?”

The accountant said, “On average, four — give or take 10 percent, but on average, four.”

Then the interviewer called in the public relations officer and again posed the same question, “What does two plus two equal?”

The public relations officer got up, locked the door, closed the shade, sat down next to the interviewer and whispered, “What do you want it to equal?