Nairobi February 8th 2009 – Farmers can now come together and enjoy the benefits of being members of a club that deals exclusively with their farming needs. Farmchem, a regional distributor of seed and crop protection products has introduced the Farmchem Mkulima club, the first of its kind to be started by a seed and crop protection products company.
In an initiative dubbed 'Angaza Mkulima' the club was started to strengthen the partnership between Farmchem and its customers, and to increase the companies understanding of their customers business challenges and farming needs.
“Angaza Mkulima members have access to various benefits, that include obtaining access to crop production finance and arranging for crop insurance against natural perils,” says Farmchem MD Charles Mulinge. Some regions across the country continue to experience bumper harvest following the short rains while others have experienced loss of harvest due to the same rains. “With benefits such as crop insurance, farmers will no longer have to worry about debt payment incurred due to the loss of their harvest or crop destruction by natural perils,” says Mr Mulinge.
“Obtaining access to crop production finance will allow farmers the freedom to expand their crop investment and stand to gain increased harvests and profits,” adds Mr Mulinge. With no registration fee, enrolment to the club is via mobile phone and is open to all farmers and agro dealers in the countrywide distribution system. Club registration is carried out on an SMS platform, where the potential members creat a new message ENROLL*Firstname,Lastname,Divison and then send it to the number 6426. They then get a registration number and password. The registered members can then log on to the 'Angaza Mkulima' site on angazamkulima.com using their registered phone numbers as user names.
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