Nairobi, January 14th 2010. Kenya Data Networks (KDN) has announced a record sponsorship deal for Mathare United football club. KDN and Mathare United unveiled the sponsorship at a reception and gala awards dinner for the Mathare United football club held at a Nairobi hotel. The event which was graced by the Minister for Youth and Sports Hon. Prof. Hellen Sambili celebrated the biggest ever corporate sponsorship of a football club in Kenya’s sports history.
KDN will sponsor Mathare united to the tune of 20 million shillings over a 3 year period with 15million shillings going to corporate sponsorship and an additional 5million in activation, merchandizing, special events and support services.
MATHARE UNITED FOOTBALL CLUB
"Haba na haba hujaza kibaba" - Step by step we reach the goal “We will be undertaking a wide range of marketing activities to support this partnership and strengthen the value of both brands as well as drive product sales on a regional scale," added Mr. Wang’ombe.
The new KDN-MUFC sponsorship will also feature joint community service projects focused on environmental improvement and creating new KDN digital villages in poor urban and rural communities for ease of internet access to the locals.
“KDN is looking forward to sharing the drive and momentum to build on our success and boost KDN brand awareness through sports,” says Mr Wang’ombe. Mathare United Chairman Bob Munro emphasized that KDN and Mathare United have complementary visions where KDN is committed to becoming the Pan-African ICT infrastructure of choice while Mathare United is determined to become the top club in Africa. Mathare United Captain Anthony Kimani thanked KDN for believing and investing in the team and players. “KDN has given us new hopes and new horizons to aim for. Last year we narrowly missed winning the Premier League title. With this new support from KDN, we intend to win it back this year," said the captain.